A music video is a short film or video, of variable length, that integrates a song or album with imagery that is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song.
Using a wide range of styles and contemporary video-making techniques, including animation, live-action, and non-narrative approaches such as abstract film, music videos can become surreal pieces of art that convey cultural values, beliefs, and ideologies. Their dreamscape reality opens up expression of cultural iconography, stereotypes, clichés, as well as universal archetypes.
Pushing past the limits of language, they speak about affirmation, universal desires and hopes, in a dreamscape governed by song and dance, symbols and metaphors.
These hopes and fears sing,
now transcending space and time –
dance to the music.
Bongo Flava is a blend of American hip-hop, afrobeat and traditional Tanzanian musical styles, including taarab and dansi (Swahili: “dance music“). While it is influenced by American hip-hop and R&B, it is quickly distinguished from it with strong drums specific to Tanzanian music. The name translates loosely to the “flavour of Tanzania,” as bongo is a common nickname of the capital of the country, Dar Es Salaam. SOURCE: Beats Without Borders