product placement

Product placement

embedded marketing,

brands/service/products

incorporated

into a Mass Media Text

BRANDS

Reality – Fictional

incorporated

into MASS MEDIA works

Maintain a feeling of REALISM

OR

be a Subject

of

COMMENTARy

Product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. >>>>>>>> Eventually the products are hidden in plain sight of our everyday reality, on our shelves, or as a favourite T-shirt or cap shaping our personal context, turning individuals into a Mass Medium conveying a message.

between – constructed retro memory

Viola:

I left no ring with her: what means this lady?

Fortune forbid my outside have not charm’d her!

She made good view of me; indeed, so much,

That sure methought her eyes had lost her tongue,

For she did speak in starts distractedly.

She loves me, sure; the cunning of her passion

Invites me in this churlish messenger.

None of my lord’s ring! why, he sent her none.

I am the man: if it be so, as ’tis,

Poor lady, she were better love a dream.

Disguise, I see, thou art a wickedness,

Wherein the pregnant enemy does much.

How easy is it for the proper-false

In women’s waxen hearts to set their forms!

Alas, our frailty is the cause, not we!

For such as we are made of, such we be.

How will this fadge? my master loves her dearly;

And I, poor monster, fond as much on him;

And she, mistaken, seems to dote on me.

What will become of this? As I am man,

My state is desperate for my master’s love;

As I am woman,–now alas the day!–

What thriftless sighs shall poor Olivia breathe!

O time! thou must untangle this, not I;

It is too hard a knot for me to untie!

Twelfth Night  Act II Scii lines 16-40