product placement

Product placement

embedded marketing,

brands/service/products

incorporated

into a Mass Media Text

BRANDS

Reality – Fictional

incorporated

into MASS MEDIA works

Maintain a feeling of REALISM

OR

be a Subject

of

COMMENTARy

Product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. >>>>>>>> Eventually the products are hidden in plain sight of our everyday reality, on our shelves, or as a favourite T-shirt or cap shaping our personal context, turning individuals into a Mass Medium conveying a message.