into a Mass Media Text
Reality – Fictional
into MASS MEDIA works
Maintain a feeling of REALISM
be a Subject
Product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. >>>>>>>> Eventually the products are hidden in plain sight of our everyday reality, on our shelves, or as a favourite T-shirt or cap shaping our personal context, turning individuals into a Mass Medium conveying a message.
A music video is a short film or video, of variable length, that integrates a song or album with imagery that is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song.
Using a wide range of styles and contemporary video-making techniques, including animation, live-action, and non-narrative approaches such as abstract film, music videos can become surreal pieces of art that convey cultural values, beliefs, and ideologies. Their dreamscape reality opens up expression of cultural iconography, stereotypes, clichés, as well as universal archetypes.
Pushing past the limits of language, they speak about affirmation, universal desires and hopes, in a dreamscape governed by song and dance, symbols and metaphors.
These hopes and fears sing,
now transcending space and time –
dance to the music.
Bongo Flava is a blend of American hip-hop, afrobeat and traditional Tanzanian musical styles, including taarab and dansi (Swahili: “dance music“). While it is influenced by American hip-hop and R&B, it is quickly distinguished from it with strong drums specific to Tanzanian music. The name translates loosely to the “flavour of Tanzania,” as bongo is a common nickname of the capital of the country, Dar Es Salaam. SOURCE: Beats Without Borders
Our revels now are ended. These our actors,
As I foretold you, were all spirits, and
Are melted into air, into thin air;
And, like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,(170)
The solemn temples, the great globe itself,
Yea, all which it inherit, shall dissolve,
And, like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life(175)
Is rounded with a sleep. Sir, I am vexed.
Bear with my weakness. My brain is troubled.
Be not disturbed with my infirmity.
If you be pleased, retire into my cell
And there repose. A turn or two I’ll walk(180)
To still my beating mind. The Tempest Act 4, scene 1, 164–181 (1610–1611) William Shakespeare
You won’t admit you love me
And so, how am I ever, to know,
You always tell me:
Perhaps, perhaps, quizás
Así pasan los días
Y yo desesperada
Y tú, tú contestando
Quizás, quizás, quizás
Estás perdiendo el tiempo,
¿Por lo que más tú quieres?
¿Hasta cuándo? ¿Hasta cuándo?